The Internet is an amazing job search tool when used properly. For a lot of folks out there, their Internet search strategy is: Go to a job board, find a position that sounds like something they could do or would be interested in, upload their one-size-fits-all resume, and then sit back and wait for multiple job offers to come in.
Maybe in a different economy, but I’m finding that when this approach is used, there is “a whole lot of sitt’n going on”.
I want to give you a simple formula for increasing your chances of being asked in for an interview when using the Internet as one of your job search tools: Target Research + Targeted Resume = “We’ve got to bring this one in for an interview!”
Know the type of position you want and make a list of the companies that you would like to work for. Completing this crucial step will set you up for success in all aspects of your search efforts. Today I’m just going to focus on Internet searches.
Now go to our tool, the Internet, and start searching for your targeted companies. Most medium to large companies have career/job tabs on their website where you can search for open positions. Some even have a feature where you can set up a “search agent” and when a position that you are targeting is posted, it will notify you. Also take the time and meander through the company’s website. Get a feel for the company’s culture and philosophies and see if it is truly a company that you would be proud to work for. If it’s not, there is really no point in moving forward.
Now that you have your targeted company and an open position within your targeted company, it’s time to target your resume.
Really read the job posting to see what the hiring manager is looking for. Tailor your core resume specifically for the job opening. Make sure you have a well-written summary statement at the beginning of your resume that makes a strong argument for your case as a candidate for their position. You only get a few seconds to capture the hiring manager’s attention so make the best of it. Use your transferable skills to demonstrate that you have the qualifications and the skills that they are looking for. Keep in mind that one company’s Project Manager may be another’s Product Manager, Program Manager, Production Manager, etc. Read beyond the job title and drill down to what the duties and expectations are. Use their terminology, but don’t parrot back the job description to them. Finally, craft a concise cover letter explaining why you are qualified for the position what you have done in the past, what you can do in the future, and how that will affect the company’s bottom line.
Now, submit your resume, but don’t say “goodbye”; say “see you in a few days”! Give it a couple of business days and follow up with the company. Start with Human Resources or if you’re lucky, the hiring manager themselves may have been listed on the job posting. Follow-up can be in the form of a phone call or an e-mail. Make sure that your resume has been received and see if they have any questions. If conversation leads to it, ask when they will be reviewing the resumes. It also wouldn’t hurt to ask if you could follow up on the position at a later date and who the best person would be to follow up with!
“ We’ve got to bring this one in for an interview!”
This formula is in no way a guarantee that you will be called in for an interview, however it will put you in front of those who just push the submit button and hope for the best; thus eliminating quite a bit of your competition!
Do you need help with your career journey? Please contact me today at 888.522.8233 to schedule your complimentary Career Boost Strategy Session and we can begin to work on this together.